Technology alone won't solve most of your business challenges. It won't single-handedly bring more people to your web site, get them to complete online transactions more frequently or convince them to return as often as you'd like. Nor will it unite the silos of customer data maintained around your organization, so you can get a holistic view of your customers.

Complex business challenges such as these require comprehensive solutions, designed by veteran business and technical consultants who know the right combination of technology and services to get the job done. Webtrends provides solutions tailored to the needs of different vertical industries, as well as business challenges shared by many types of organizations. Webtrends brings to each of these solutions:

• More than 15 years of experience partnering with organizations in virtually every industry to solve their business challenges.
• Industry leading web analytics, marketing optimization and search engine marketing technology.
• The ability to extend solutions beyond your web site. Webtrends maintains close partnerships with other leading marketing services providers – and can support integration with virtually any other service provider via standards-based methods of data exchange.

Solutions:

Ad Director:  Manage, optimize and profitably expand your paid-search advertising portfolio using automated, self-learning technology.

Analytics: Measure all aspects of your organization's website using full-function, enterprise web analytics.

Marketing Warehouse: Access and connect online, visitor-level data with offline data and systems.

Score: Measure engagement and reveal the visitors who offer the most value to your business.

Visitor Intelligence: Uncover the preferences over time of your individual customers to improve segmentation and targeting.

As the volume of the customer information collected on your website continues to grow, you need powerful and flexible tools to uncover visitor preferences and share this data throughout your organization. More than ever, you need Webtrends Analytics.

Key Features of WebTrends Analytics:

• Webtrends Connect: Access seven standards-based methods for data exchange through Webtrends Connect, a centralized location for connecting to systems using ODBC, web services, Smart Reports for Microsoft Excel, Analytics Reports Exporter and other methods. (Available in Analytics 8.7 On Demand only)
• Analyze massive data sets with the new Analytics Data Scheduler, a database tool that provides direct, secure access to millions of rows of website data. (Available in On Demand)
• Maximize your Web 2.0 investments by measuring and testing how visitors interact with rich Internet applications, online video, RSS feeds, consumer-generated media, and more. Preconfigured reports offer dynamic graphic views of standardized tracking metrics and results, and can be easily customized to include metrics specific to different industries.
• Identify successful content, channels, partners and campaigns. Promote those that drive conversion and engagement.
• Create calculations on the fly by dragging and dropping customer results and other Web site data in reports. New ratios are automatically calculated and added to reports.
• Streamline administration with customized access rights for individual users or categories of accounts, as well as preconfigured roles and groups.